Advertising is a reality in today’s world, and people find that they receive ads that are irrelevant to them. With our tailored marketing program, Bell will work to ensure that the offers participants receive when using our services may be more relevant, rather than random marketing ads. In other words, participants won’t see more ads, just more relevant ads.
Tailored marketing means Bell will be able to customize advertising based on participant account information and service usage patterns, similar to the ways other companies have been doing for some time. If you provide your express consent to participate in the tailored marketing program and change your mind, you can opt-out at any time. Read more