Customer usage and account information to design relevant marketing
This section will be updated in the future. Please check back later.
What information are we talking about?
Bell will use the following categories of information:
|Network usage information, such as:|
Is my information shared?
No, under these new programs, we will not share any information that identifies you personally outside of Bell Canada and its affiliates.
How information will be used
|To create business and marketing reports.|
We will combine network usage information and account information in a way that does not personally identify you. We will use this information to prepare business and marketing reports that we may use ourselves or share with others.
We may generate a report that shows 5,000 mobile users downloaded a gaming application in a month, and 80% of them were 18–25 years old.
|For other companies to create business and marketing reports.|
We may also share information with other companies in a way that does not personally identify you. We will allow these companies to produce limited business and marketing reports.
Using information from Bell and other mobile carriers, a company may generate a report that shows how many mobile users were active along a certain parade route.
|To make ads you see more relevant.|
When you use the Internet on your mobile device, laptop, computer or TV, you often see unfiltered, random ads on websites and within apps. We would like to use certain network usage information and account information to make the ads you see more relevant to you. These ads may be from Bell or from third parties, however Bell will not share any of your personal information with a third party as part of placing a third party ad.
A hotel chain may want to only advertise their Montréal location to out-of-town mobile users. Bell may exclude Montréal users on the hotel's behalf when delivering the ad (without sharing personal information).
You will receive unfiltered and random ads whether you participate or not, but under this program, ads may be more relevant to you.
If you do not want us to use your information for any of the purposes described above, you can opt out.