Analytics simply means the analysis of information, often aggregated, to get statistical insights. The insights gained from analytics can be used in a variety of ways.
Some examples of how we use analytics in our operations to improve the quality and reliability of our services include: combining selected usage data of large number of customers to optimize our current network, detect areas of congestion or possible problems. We can even use analytics to help us make decisions about where we need to expand our facilities to meet future demands, what new services to develop and what broadcasting content our viewers will enjoy.
We may use information that has been securely aggregated and de-identified for analytics. Any personal information is de-identified so that customers cannot be identified as individuals. We use the most up-to-date de-identification methods and regularly review these methods to ensure your privacy is protected. We may use that de-identified information to improve our operations, to provide social benefits (such as assisting municipalities with traffic planning) and to develop analytic marketing reports for our use and for the use of our partners.